Jeff Nicholson is a pet food industry expert with over 30 years of experience in strategy, logistics and supply chain management. Currently an independent consultant, Jeff also serves on the Advisory Council of Graham Partners portfolio company, BrightPet.

Previously, Jeff served as a board member and held the positions of Vice President of Strategic Development and CEO at Animal Supply Company, a preferred distributor to independent pet supply retailers in the United States. Prior to Animal Supply Company, Jeff was co-founder and President of Animal Supply Logistics and co-founder and Partner at Link Logistics System. Earlier in his career, Jeff served in various roles with Pacific Cartage & Warehousing and Purina Mills.

Jeff earned his B.A. in Business from Oregon State University and currently lives in Davis, California, with his wife Mary. They enjoy spending time with their three adult kids, skiing, hiking, backpacking, biking and tending to their small vineyard.