Under Armour® Chooses Line-x Protective Coatings® as Product Partner for New Footwear Offering
May 6th, 2013
– Creative Pairing of Innovative Companies for Debut of New Water Shoe –
HUNTSVILLE, AL, April 23, 2013 – LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, is a strategic partner in the launch of a new water shoe from Under Armour (NYSE: UA). The “Water Spider” is a high performance water shoe designed for great ventilation and water expulsion through a tough LINE-X-coated mesh. The LINE-X coating is completely waterproof, color stable and, like all LINE-X products, extremely durable. This defining partnership between Under Armour and LINE-X was vital in the design and creation of this product. LINE-X engineered a special aliphatic coating exclusively for the Under Armour Water Spider shoe. Read more.